The Feed is where the people who run a store talk about its work: an order to chase, stock running low, a buyer's question. Each store has its own.
Who reads it
Everyone who can open the store's Feed reads every post: the owner, members, virtual assistants, viewers and the owner's accountant. The owner, members and virtual assistants post and comment; viewers and the accountant read without posting. Clients, investors and processors never see it. The button at the top lists who reads it.
Posts, comments and mentions
Write a post at the top, or on a phone with Write a post; comment under a post, and reply to a comment. Type @ and a name to mention someone who reads the Feed: they are told in their notifications and by email. Whoever wrote a post is told when you comment on it, and whoever wrote a comment when you reply. The Feed's count in the navigation is how many of those are unread; opening the Feed reads them, and New marks what others wrote since you last opened it. Mentions and replies lists the posts where someone mentioned you or answered you.
An order number or a product's name in a post links to it, whenever you wrote it, even if the record came later. A web address opens in a new tab.
A post's page
A post's time opens its own page, with the whole thread. A notification or an email about a post opens it there, with the comment it is about marked.
Editing and deleting
Only you can edit what you wrote, and a post or comment you changed reads Edited. People you mention in an edit are not told. You can delete what you wrote, and an owner can delete anything from its post's page; Undo brings it back for a few seconds.
The Feed is talk about the work, never part of the books: it is in no figure and no export.
Related: Notifications.
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