The Dashboard is the store's figures over the dates you choose (the last 30 days to start with), with each one's working a click away. Choose the dates at the top: the choice stays as you move between stores, and Compare with sets the period each figure is measured against.
The headline figures
Four figures sit over a chart: Net sales, Net profit, Orders and Average order value. Choose one to draw it over the dates, the period before it dashed beside it; a period the dates cut short is dashed too. Each figure says how it moved against the period you compare with.
Beside them, the owner and their accountant see the sales channel's balance: what it holds for you by your books, worked out from every order and payout since the first, whatever dates are chosen. A virtual assistant sees their own profit share there instead, and what they are owed.
Needs attention
What you can act on now, each row opening the records behind it: orders awaiting dispatch (late ones first), a processor's orders to place or track, SKUs at or below their reorder point, draft orders, goods a funder paid for and profit shares not yet paid, a month not reconciled or ready to lock, sales nearing the VAT registration threshold, a year-end stock count, counts waiting to be applied, the plan's places all taken, returns a sales channel reported whose units nobody has said are back in stock (opening Returns on those to check), buyers' messages to answer (opening Messages), products a sales channel brought in that have sold without their cost (with the orders taking it, opening Listings on those) and, first, a sales channel's connection that needs its owner. You see only the rows your role can act on.
The statement
The profit worked out line by line, from net sales down to net profit: selling fees, cost of goods sold and return postage make gross profit; investors' shares, expenses, postage labels and stock written off come off it; and what is left is shared between the owner and everyone on a profit share. Each line shows its share of net sales and opens the records behind it. Every reader reads it down to their own line.
More figures
Every other figure for the dates, once: refunds, cost of goods sold, investment and ROI, what is owed to funders, stock value and the rest. Each opens how it is worked out, line by line, with this store's numbers. What is owed to funders and the stock value are as your records stand now, whatever the dates.
Recent orders and products
Recent orders counts every order in the dates by where it is now and lists the six newest, late ones marked. Top products are the five with the most gross profit in the dates; Recent listings the five listed most recently, with what one unit earns and its grade. A row opens its order or listing.
Common questions
Why does the balance differ from the sales channel's?
StoreDeck's balance includes funds the sales channel shows as processing or on hold, so it can be more than the available funds it shows. A difference beyond that is what Reconciliation finds.
Why is a refund in a different month from its order?
A refund counts in the period of its own date, as the sales channel's statement counts it, so a month already reported never moves when a buyer sends something back later.
Related: All stores, Profit and loss, Setting up a store.
Still need help? Contact support, or look a word up in the glossary.